texastrophies Posted August 16, 2005 Report Share Posted August 16, 2005 Aikman, Staubach say they'll run Cup car in '06 Owners strike deal with Gibbs, say team will run in Daytona 500 August 16, 2005 04:28 PM EDT (20:28 GMT) DALLAS (AP) -- Texas Instruments Inc. will be the primary sponsor for a NASCAR team run by former NFL stars Troy Aikman and Roger Staubach, who aim to have a car and driver ready for the Daytona 500 in February. Texas Instruments will announce Tuesday it plans to use the car to promote its DLP, or digital light processing, technology used in high-definition televisions. DAYTONA BEACH, Fla. -- Though honesty is certainly the best policy, a guy in Troy Aikman's position wouldn't mind being lied to every now and then. True or not, a bit of reassurance that it'll all work out wouldn't hurt. "(NASCAR president) Mike Helton and everybody we've talked to have spent the early part of every conversation telling us why we shouldn't get involved," laughed Aikman. Company officials declined to give financial terms of the three-year NASCAR sponsorship, but primary sponsors on the Nextel Cup Series commonly spend $15 million to $20 million. Aikman, Staubach and veteran Trans Am Series driver Bill Saunders formed Hall of Fame Racing, which in turn reached a deal with Joe Gibbs Racing to provide cars, engines and personnel. One of the team's first jobs is finding a driver and crew chief. "We're going to have to fast-track it on some things, but we can put a team together and a competitive team,'' Aikman said. "Everything has come together in a positive way.'' Both former Dallas Cowboy quarterbacks went into the business world after winning five Super Bowl rings between them. Aikman owns a car dealership and Staubach runs a real estate firm. They have been trying to break into the racing game for about two years. They thought they had an agreement about a year ago with Hendrick Motorsports to provide cars and other gear, but the deal fell apart. Aikman said Hall of Fame Racing's car would run in both of next year's Nextel Cup Series races in Texas. He said he and Staubach were also looking for a sponsor for a second car. For Texas Instruments, NASCAR represents a new approach in the semiconductor company's effort to promote DLP, which more than a half-dozen manufacturers including Panasonic, Samsung and Toshiba use in HDTVs and home and theater projectors. DLP sets compete with high-end TVs made using plasma and liquid crystal display screens. Last year, Texas Instruments tried TV, radio and Internet advertisements in eight cities to convince TV shoppers to look for sets with DLP technology. Another round of advertising is planned in the coming weeks. "We had to find different ways to get our name out there,'' said Doug Darrow, the Dallas-based company's marketing manager for DLP. ``We were attracted to NASCAR because of the tremendous fan loyalty, the huge fan base and great (TV) ratings.'' NASCAR cars are known for flash and color, resembling high-speed billboards that promote everything from breakfast cereals to Viagra. Darrow said they hadn't settled yet on a design for the new car. "We are a technology company,'' he said, ``so we want it to look really cool.'' Quote Link to comment Share on other sites More sharing options...
VermontHunter Posted August 16, 2005 Report Share Posted August 16, 2005 Re: Dallas Cowboy Racing??? Sounds very interesting,,but I think they had better talk to Bradshaw.....Jumpinng right into the big boys game could be a mistake,,,,or did I missread and they are starting out in the busch series ?,,either way I hope the have a more successful team than Bradshaw has.... ,,they'll learn quickly that this isn't football and the quarterback isn't protected on this field..... I can't wait to see this design tho,,I bet this car is going to be one sharp looking machine... GOOD LUCK TO THEM.... Quote Link to comment Share on other sites More sharing options...
VtBowhunter Posted August 16, 2005 Report Share Posted August 16, 2005 Re: Dallas Cowboy Racing??? Bradshaw owns an ARCA team........how successful could they possibly be, LMAO. Quote Link to comment Share on other sites More sharing options...
VtBowhunter Posted August 17, 2005 Report Share Posted August 17, 2005 Re: Dallas Cowboy Racing??? Whoops, you're right......my mistake. Quote Link to comment Share on other sites More sharing options...
RTF Posted August 17, 2005 Report Share Posted August 17, 2005 Re: Dallas Cowboy Racing??? Bradshaw owns a few cars in the Bush series, not just one. Quote Link to comment Share on other sites More sharing options...
VABuckSlayer Posted August 17, 2005 Report Share Posted August 17, 2005 Re: Dallas Cowboy Racing??? I hope they sign a good driver. I'd like to see the team do well! I'm a diehard Dallas Cowboy fan!! Eric Quote Link to comment Share on other sites More sharing options...
spyderpancake Posted August 17, 2005 Report Share Posted August 17, 2005 Re: Dallas Cowboy Racing??? Fitz-Bradshaw owns the #12 Jani-King/Supercuts and the #14 Navy Dodges. Quote Link to comment Share on other sites More sharing options...
IowaDeerHunter Posted August 17, 2005 Report Share Posted August 17, 2005 Re: Dallas Cowboy Racing??? Well good luck to them. I can't wait to see who they sign. Quote Link to comment Share on other sites More sharing options...
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