texastrophies Posted November 10, 2004 Report Share Posted November 10, 2004 Poll at bottom of thread NASCAR to allow distilled spirits sponsorships in 2005 From Press Release November 10, 2004 09:32 AM EST (14:32 GMT) DAYTONA BEACH, Fla. -- After conducting an extended review of its sponsorship policies and researching trends in consumer attitudes, NASCAR on Wednesday announced that distilled spirits products are now a new category for sponsorship in the sport beginning in the 2005 season. "We felt the time was right to allow distilled spirits companies into NASCAR," said NASCAR president Mike Helton. "Attitudes have changed, and spirits companies have a long record of responsible advertising. "Any spirits company involved in NASCAR will have marketing campaigns strongly grounded in responsibility and will follow advertising and marketing guidelines set by NASCAR that are consistent with the Distilled Spirits Council's advertising code. "Spirits companies are recognized as leaders in responsibility and are encouraging adults who choose to drink, to do so responsibly. We are confident that the spirits companies entering our sport will come to apply that same level of responsibility to their involvement in NASCAR, and will communicate the same responsible marketing and messages that beer companies have exhibited in the sport for the past 25 years," Helton said. "Additionally, this will provide numerous new sponsorship opportunities to our teams. While the NASCAR industry will benefit across the board, teams will be the primary beneficiaries of this decision in a way that promotes a responsible drinking message consistent with the practices in other motorsports." NASCAR's internal review included outreach to advocacy groups such as the National Commission Against Drunk Driving and other experts in the field of alcohol-related issues. Additionally, NASCAR reached out to industry groups such as the Distilled Spirits Council of the United States (DISCUS) and The Century Council. NASCAR based its guidelines on the input received from these groups. The distilled spirits companies participating in NASCAR must agree to comply with the Distilled Spirits Council's "Code of Responsible Practices for Beverage Alcohol Advertising and Marketing" and abide by the Code Review Board's decisions. Each company's marketing activities will be grounded in a responsible behavior message. A dedicated portion of advertising by spirits companies in NASCAR will be solely focused on encouraging responsible drinking decisions, with all remaining advertising including a responsible behavior tag. Quote Link to comment Share on other sites More sharing options...
Chrud Posted November 10, 2004 Report Share Posted November 10, 2004 Re: Hard Liquor Sponsors Allowed Yep. I was reading on NASCAR.com that RCR might have a Jack car next year. Possibly Blaney, Ward or Jimmy Spencer at the helm. Quote Link to comment Share on other sites More sharing options...
slugshooter Posted November 10, 2004 Report Share Posted November 10, 2004 Re: Hard Liquor Sponsors Allowed Never saw that coming from way out in left field. I'd say it's about time. What I always found ironic about them banning hard liquor sponsors was Kenseth's car occasionally has Smirnoff Ice as the Primary, well, I know the drink itself is malt liquor, but Smirnoff is synonymous with Vodka, never made any sense to me, and why, if they would allow that, why would they not allow Crown Royal to sponsor Kenny Wallace a few years back when the primary scheme was some Crown Royal charity fund they were doing for a childrens group. Quote Link to comment Share on other sites More sharing options...
Guest Greener Posted November 10, 2004 Report Share Posted November 10, 2004 Re: Hard Liquor Sponsors Allowed Yeah, I never understood it either. Wasn't Crown Royal the sponsor for the IROC series one year? Looks like Blaney in the J.D. RCR car next year. It's all starting to come together. Quote Link to comment Share on other sites More sharing options...
LifeNRA Posted November 10, 2004 Report Share Posted November 10, 2004 Re: Hard Liquor Sponsors Allowed Who'soing to be the FUZZY NAVEL CAR???????? Quote Link to comment Share on other sites More sharing options...
markyj987 Posted November 10, 2004 Report Share Posted November 10, 2004 Re: Hard Liquor Sponsors Allowed [ QUOTE ] Who'soing to be the FUZZY NAVEL CAR???????? [/ QUOTE ] Hmmm...orange....fruity. Tony Stewart? Oh wait...he'd drive a W(h)INE car! LOL Quote Link to comment Share on other sites More sharing options...
dg Posted November 11, 2004 Report Share Posted November 11, 2004 Re: Hard Liquor Sponsors Allowed [ QUOTE ] [ QUOTE ] Who'soing to be the FUZZY NAVEL CAR???????? [/ QUOTE ] Hmmm...orange....fruity. Tony Stewart? Oh wait...he'd drive a W(h)INE car! LOL [/ QUOTE ] good one! Quote Link to comment Share on other sites More sharing options...
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