Is this the end of Thompson/Center Arms


Guest isiaha

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I'll be stocking up on some TC ammo for my muzzleloader before things change if they do.

Tuesday » December 19 » 2006

Smith & Wesson takes shot at hunting market, buys Thompson/Center Arms

Adam Gorlick

Canadian Press

Tuesday, December 19, 2006

SPRINGFIELD, Mass. (AP) - Long associated with the likes of Dirty Harry and real-life police officers, Smith & Wesson is now taking aim at a new market: hunters.

In a US$100 million deal announced Monday, the Springfield gun-maker said it is buying Thompson/Center Arms, a privately held Rochester, N.H.-based company that specializes in muzzleloaders and rimfire rifles.

The move lets Smith & Wesson Holding Corp. target the $1.1 billion long-gun market, which is about 80 per cent larger than the country's handgun market, chief executive Mike Golden said in an interview.

Golden said Smith & Wesson firearms already account for about 47 per cent of national revolver sales and moving the company into the production of long guns was natural.

The purchase increases Smith & Wesson's net sale expectations for the 2008 fiscal year by $70 million, to about $320 million.

The company's shares rose nine cents to close at $10.36 on the Nasdaq Stock Market, where they have traded in a range of $3.50 to $14.85 over the last 52 weeks.

Hollywood helped make Smith & Wesson famous by putting its .44 Magnum in the hands of Inspector Harry Callahan in a series of "Dirty Harry" movies. But Golden said he doesn't expect a tough marketing transition now that the company is trying to sell guns to hunters.

Golden said surveys conducted by the company show that many people think Smith & Wesson makes rifles, even though they just began manufacturing them in March.

"People already think we're in the market," Golden said. "Our products have such a wide appeal, and we believe we can have a similar success with long guns that we've had with handguns."

Under the deal, which is expected to close early next month, Smith & Wesson will purchase Thompson/Center's New Hampshire facility and will continue producing rifles under its own name.

Gregg Ritz, Thompson/Center's president and CEO who will become president of Smith & Wesson's hunting line, said the purchase will help the rifle maker expand its product line.

He said Thompson/Center's line "fits nicely into the Smith & Wesson portfolio of pistols, revolvers, shotguns and future hunting rifles."

"There is absolutely no overlap in our product lines," he said.

Smith & Wesson used to make parts for Remington rifles during its 154-year history but has been out of the long gun business for about 30 years, Golden said. The company introduced a line of tactical rifles in March but marketed them to law enforcement agencies and competitive target shooters

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Re: Is this the end of Thompson/Center Arms

Why would you assume this will be a bad thing or the end of TC?

Everyone seems to like to dump on S&W feeling that they caved to the anti-gunners but they did what they had to do to survive.

I am sure TC will appreciate the business.....but I am sure not much will change.

New

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Re: Is this the end of Thompson/Center Arms

[ QUOTE ]

Why would you assume this will be a bad thing or the end of TC?

Everyone seems to like to dump on S&W feeling that they caved to the anti-gunners but they did what they had to do to survive.

I am sure TC will appreciate the business.....but I am sure not much will change.

New

[/ QUOTE ]

Not sure if it's a good or bad thing But I also like TC firearms.

I'm not dumping on S&W I own several S&W firearms.

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Re: Is this the end of Thompson/Center Arms

It'll be interesting. S&W doesn't spend nearly as much on advertising as T/C. So it's gonna be real tough for S&W to swallow they are going to have to continue to cough up that kind of money to keep T/C going. IMO, that's the only reason T/C has the market share they do.

The marketing strategies of the two companies are completely different.

S&W tried to market rifles before. Anyone remember the 1500? This was simply a HOWA action, which is a darn good rifle but S&W never marketed it to it's potential.

Maybe they've learned from the mistakes of that endeavour.

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Re: Is this the end of Thompson/Center Arms

[ QUOTE ]

i dont like t/c but i love s&w

[/ QUOTE ]

Wow...lots of insight there.... blush.gifgrin.gif

I don't see this as a bad thing..they are both quality companies, and have been around for a very long time... Smith and Wessona re probabably only buying the company and TC will still make the TC guns just as they are. This is more of a money/ investment thing in my opinion.

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