8ptbuckpa Posted July 22, 2007 Report Share Posted July 22, 2007 I heard this on another forum and wasn't sure about it Did Primos game calls sell this winter? They said it was fo $26 million. Jus wondering if anyone new for sure. I know Fred Bear Archery Brought trophy ridge and Primos endorses both of them. So any input is welcome Quote Link to comment Share on other sites More sharing options...
toddyboman Posted July 22, 2007 Report Share Posted July 22, 2007 yup. there was a post on here about it. Quote Link to comment Share on other sites More sharing options...
LifeNRA Posted July 22, 2007 Report Share Posted July 22, 2007 Yeah they were sold, but part of the deal is that Will still runs the company. He works for them now. Which seems crazy, but that is what he wanted I guess. Quote Link to comment Share on other sites More sharing options...
wtnhunt Posted July 23, 2007 Report Share Posted July 23, 2007 Yep, read the same thing John posted here. Primos was sold, but Will Primos still runs the company. Quote Link to comment Share on other sites More sharing options...
8ptbuckpa Posted July 23, 2007 Author Report Share Posted July 23, 2007 Ok thanks guys any clue who bought them? Quote Link to comment Share on other sites More sharing options...
toddyboman Posted July 23, 2007 Report Share Posted July 23, 2007 check this out. http://www.realtree.com/forums/showthread.php?t=56280&highlight=Primos+Sold Quote Link to comment Share on other sites More sharing options...
hutchies Posted July 23, 2007 Report Share Posted July 23, 2007 PRIMOS, INC. CHICAGO, December 14, 2006 – OPT Holdings, Inc. (“OPT”), a portfolio company of Svoboda, Collins L.L.C (“Svoboda”), is pleased to announce it has partnered with management to invest in Primos, Inc. (“Primos” or the “Company”). The transaction is the second acquisition for OPT. Madison Capital Funding L.L.C. provided senior debt to complete the transaction. Specific terms of the transaction were undisclosed. Based in Flora, Mississippi, Primos is the nation’s premier brand in the designing, manufacturing and marketing of game calls and accessories to the outdoor industry. Over the past 30 years, Primos has become one of the most widely recognized and marketed brands in the hunting industry by creating products that make a difference to hunters and outdoorsmen and allow them to Speak the Language®. “OPT and Svoboda’s combined knowledge of consumer products, specialty retail and value-added distribution makes them an ideal partner for Primos,” said President Will Primos. “We believe OPT’s experience will be valuable in helping Primos capitalize on our industry leadership position and achieve our growth objectives.” “Primos management has established the Company as a leader within its industry, and is a meaningful addition to OPT,” said Greg Bland, CEO at OPT. “The Primos acquisition is illustrative of OPT’s focus on building a market leader of value-added products to the outdoor/hunting industry. Primos has an iconic management team, led by Will and Jimmy Primos, and we are excited to be partnering with them in the Company’s next phase of growth.” About Primos, Inc. Primos, headquartered in Flora, Mississippi, is the nation’s leading designer, manufacturer and marketer of game calls and accessories to the outdoor hunting industry. A few of the Company’s more notable branded products include the company’s best selling product, The CAN®, Hoochie® Mama, Buck Roar™, and B-Mobile™. The company is also known for its TRUTH video series and its award-winning TV show “Primos TRUTH About Hunting”, which airs weekly on the Outdoor Channel. For more information, please visit www.primos.com. About OPT Holdings, Inc. OPT Holdings, Inc. is the parent company of Optronics Products, Inc. (“Optronics”). Optronics, headquartered in Muskogee, Oklahoma, is a leading designer and marketer of a diverse portfolio of niche, specialty lighting and outdoor products. Optronics offers innovative products in two primary categories: (i) recreational outdoor products, such as spotlights, headlamps, fish and gun lights, marine lights, compasses, optic products and boot dryers and (ii) vehicular lights, driving lights and vehicular accessories. It markets its product portfolio across multiple distribution channels, including mass merchandisers, automotive retailers, outdoor and sporting goods retailers and original equipment manufacturers of recreational vehicles, trailers and boats. For more information, please visit www.optronicsinc.com. About Svoboda, Collins L.L.C. Svoboda, Collins L.L.C. is a Chicago-based private equity firm with over $200 million of committed capital. Founded in 1998, Svoboda, Collins identifies, invests in and helps build excellent businesses in its targeted business niches: consumer products, value-added distribution, and business services. For more information, please visit www.svoco.com. Quote Link to comment Share on other sites More sharing options...
AdvantageTimberLou Posted July 23, 2007 Report Share Posted July 23, 2007 Where did you hear the 26 million part? That seems high but then again Primos is a top name in the game call business and make some of the best equipment to make our hunts better. Always liked Will Primos, something about him that makes you want to have him at your deer camp! Quote Link to comment Share on other sites More sharing options...
8ptbuckpa Posted July 24, 2007 Author Report Share Posted July 24, 2007 Where did you hear the 26 million part? That seems high but then again Primos is a top name in the game call business and make some of the best equipment to make our hunts better. Always liked Will Primos, something about him that makes you want to have him at your deer camp! Another forum a couple guys said that is what they got for the company Quote Link to comment Share on other sites More sharing options...
LifeNRA Posted July 24, 2007 Report Share Posted July 24, 2007 Always liked Will Primos, something about him that makes you want to have him at your deer camp! Yeah no kidding! I have talked to him a few times over the years. He talks to you like you knew him for years! Quote Link to comment Share on other sites More sharing options...
Guest Mdbowhunter16 Posted July 24, 2007 Report Share Posted July 24, 2007 Wow that sounds crazy to me! I would have never thought that Will would sell. Quote Link to comment Share on other sites More sharing options...
maddhunter Posted July 24, 2007 Report Share Posted July 24, 2007 I just hope thier products stay as well built and durable, cuss I sure like thier stuff!!!!!!!!!!!!!!! Quote Link to comment Share on other sites More sharing options...
Guest J-Daddy Posted July 30, 2007 Report Share Posted July 30, 2007 It's a great deal for Will...I'm sure he pocketed a ton of $$$$$$$ from the deal, plus he still gets a paycheck every week from the new owners for doing the same thing he did when he had to worry about making payroll out of his pocket. Plus he still gets to have his name on everything and say so over what goes on and still gets to do the TV Show & Videos and is still the public face for the Primos brand....Sounds like a win-win situation to me. Quote Link to comment Share on other sites More sharing options...
dlriggins Posted August 9, 2007 Report Share Posted August 9, 2007 I have owned some Optronics products and use one of their scopes on a 22 rifle and they make some decent lighting equipment from spotlights to trailer lights Quote Link to comment Share on other sites More sharing options...
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