Hot Bomb didn't smell at all for me either! Mine were free, so I can't argue.
Best estrous scent I have used is Allure by Buck Stop. I had bucks that were following doe's break off the live doe and follow my scent trail and come in for a shot. They all acted CRAZY when they smelled it. 2 started to eat the drag rag!!! Not sure if it was luck, or what, but I had 3-4 deer do that. Allure is hard to find though.