I think some people get a "rush/high" in the way they hunt for deer. For some it's dogs, for others it's getting close, for some it's BIG guns, for some it's being a sniper, for some it's going primative, and believe it or not, I believe some people poach deer just for the "rush". For me it's driving deer. I've heard plenty many say that driving deer isn't ethical either but it is legal and its they way we like to hunt deer.
Now I've seen this show a couple times and it doesn't do anything for me. I believe Jim B. is living out a some type of a sniper fantasy. It's legal so I just change the channel because it's not for me. But I'm sure that he wounds and loses more game than we are lead to believe on his TV show.
There are plenty of ways to kill deer and everyone of them will get its time on TV. If you don't like the show, change the channel.